In February of 2014, I was getting ready for work one morning, and noticed my Variant New Teen Titans White Raven on the shelf. I picked her up, took a picture of her next to my coffee cup and posted it on Instagram with the caption, ‘White Raven senses I need more coffee.’ That gave me the idea to take her to work with me and photograph her doing various things in my office.
By that evening, I had gotten such a positive response from all my friends that I decided to do it again. This time, however, I would see how many people would do the same thing, all on the same day. With only 3 days to plan and get the word out, I proclaimed March 7, 2014, the first annual Take Your Action Figure To Work Day. I created a Facebook event and shared it with everyone I knew. The next day, I saw an brief mention of this on a newspaper website from Detroit. Figures Toy Company was the first business to get behind it with posts on their Facebook and Instagram. NECA Entertainment, Hastings Entertainment, Free Comic Book Day and several other quickly followed suit. By the evening of March 6th, I was already seeing the hashtag being used in Singapore and Thailand. People were emailing me with questions about what constituted an ‘Action Figure,’ (Yes, Barbie dolls count), and what hashtag they were supposed to use.
On March 7th, the newest Geek Holiday was born as hundreds of people tweeted thousands of pictures all day. The Hulk smashed a water cooler, Jawas delivered soda cans, and Wonder Woman became a librarian, while the Cheetah tried to thwart her first day on the job. By day’s end, over 700,000 people saw at least one tweet about Action Figure Work Day, and I started getting follow up emails about when to do it next year. I am so excited that so many people latched on to this little idea, and I thank you for visiting this site. Let’s make Action Figure Work Day 2015 the geekiest holiday of the year!